Case study
PipelinePharma: 41 website tasks delivered in 42 hours of work
PipelinePharma gave us a list of 41 website tasks. Our estimate was that a senior developer would have needed about 135 hours for them. We spent 42 hours of our own working time — about 3.2x faster, which left 92 hours that the client did not have to spend.
Results
- Hours we worked
- 42 h
- A senior developer would have needed
- ~135 h
- Hours saved
- 92 h
- Tasks delivered
- 41
That is about 3.2x faster than the senior-developer estimate.
Biggest wins
Estimated senior-developer hours before, the hours we actually worked after.
-
Search titles across 40 page templates
Rewrote the page titles and descriptions for all 40 templates so the site's pages stop competing with each other in search results.
- Before
- 8 h
- After
- 1 h
- Saved
- 7 h
-
Accessibility and Google Lighthouse fixes
Worked through Google Lighthouse's accessibility findings - colour contrast, page structure, image alt text and slow-loading files - until the scores were green.
- Before
- 6 h
- After
- 1 h
- Saved
- 5 h
-
Reply badges, testimonial logos, footer and 404 page
A bundle of small UI tasks: messaging reply badges, the customer testimonial logo strip, the site footer and a branded 404 page.
- Before
- 6 h
- After
- 1 h
- Saved
- 5 h
How we count
How we count: the task count, the hours we worked, the AI cost and the project count are exact totals, added up across every client project and never broken down by client. The senior-developer hours saved are an estimate: each task's scope is priced at 3.2x the time we actually spent on it - a figure measured on one reviewed client project (PipelinePharma, 41 tasks) - and our own hours are then taken off. AI cost totals about €1,643 across every client project - about €3 a task. We don't pick only the easy tasks. Every task also gets the ~30 minutes of human review that is already included in the time we quote.
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Amber Beaches: from a prototype to a working app
An AI-built one-page prototype became a working app with a public site and a staff area, without throwing the original screens away.
26 tasks, about 10 h of our working time
Against an estimated 33 hours with AI and 115 hours without it.
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