Case study

PipelinePharma: 41 website tasks delivered in 42 hours of work

PipelinePharma gave us a list of 41 website tasks. Our estimate was that a senior developer would have needed about 135 hours for them. We spent 42 hours of our own working time — about 3.2x faster, which left 92 hours that the client did not have to spend.

Results

Hours we worked
42 h
A senior developer would have needed
~135 h
Hours saved
92 h
Tasks delivered
41

That is about 3.2x faster than the senior-developer estimate.

Biggest wins

Estimated senior-developer hours before, the hours we actually worked after.

  • Search titles across 40 page templates

    Rewrote the page titles and descriptions for all 40 templates so the site's pages stop competing with each other in search results.

    Before
    8 h
    After
    1 h
    Saved
    7 h
  • Accessibility and Google Lighthouse fixes

    Worked through Google Lighthouse's accessibility findings - colour contrast, page structure, image alt text and slow-loading files - until the scores were green.

    Before
    6 h
    After
    1 h
    Saved
    5 h
  • Reply badges, testimonial logos, footer and 404 page

    A bundle of small UI tasks: messaging reply badges, the customer testimonial logo strip, the site footer and a branded 404 page.

    Before
    6 h
    After
    1 h
    Saved
    5 h

How we count

How we count: the task count, the hours we worked, the AI cost and the project count are exact totals, added up across every client project and never broken down by client. The senior-developer hours saved are an estimate: each task's scope is priced at 3.2x the time we actually spent on it - a figure measured on one reviewed client project (PipelinePharma, 41 tasks) - and our own hours are then taken off. AI cost totals about €1,643 across every client project - about €3 a task. We don't pick only the easy tasks. Every task also gets the ~30 minutes of human review that is already included in the time we quote.

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